The Tipping Point

Posted by -edz- on 11:02 PM in
--this book was given to me a year ago by a friend.. it was a gift for my 17th birthday..
(i can still remember how he gave me the book.. hehe..) to you. thanks again!
i brought it all the way from the Philippines.. =)
..and i would like to share it with the world..

The Tipping Point by Malcolm Gladwell
How Little Things Can Make a Big Difference

The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughou the world think about selling products and disseminating ideas.

For more information about the book go check out http://www.gladwell.com

this book fits the way our world revolves now.. we are so caught up with the technology around us.. all the material things.. that we even turn special and religious events in life into a chance to gain profit.. consumerism..


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